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Whsmith.co.uk

Little, Brown Book Group The Only Book You Will Ever Need On Branding : To Start, Run And Grow Your Business

£10.11

Overview

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand.But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours.You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you

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